FLOWBYLOGIC.

CLARITY IS A COMPETITIVE ADVANTAGE.

Systems that
make sense.

Work should flow. Logically.

Good systems bring everything together.
People. Processes. Information.
One clear way forward.

THE FLOW BY LOGIC APPROACH01 / 01
Four inputs in a tall bubble flow into an arrow in a round bubble. Many moving parts. One source of truth.
BUSINESS SYSTEMS & THOUGHTFUL SOFTWAREDESIGNED TO WORK TOGETHER

01 — OUR PHILOSOPHY

Less friction.
More flow.

Complexity is inevitable.
Confusion doesn’t have to be.

When information lives in too many places, people spend their time connecting the dots. We design systems that do that work for them.

A shared source of truth. A consistent identity across tools. A logical flow from one step to the next. So the business makes sense to the people running it.

01Start with people.

Understand the work before choosing the tools.

02Connect the pieces.

Give information a clear home and a useful path.

03Keep it sensible.

Build only what makes the next step easier.

A PRINCIPLE WE BUILD BY

If it’s worth doing,
it’s worth measuring.

Clear systems make the work visible, so you can understand what’s happening and see what needs to improve.

02 — ABOUT US

Built on experience.
Inspired by what’s possible.

25+years of making
businesses work better.

Good systems give people time to do their best work.

That belief drives Flow by Logic. We help businesses connect their people, processes, and information so work flows more naturally, decisions become clearer, and there’s more room to move forward.

Our approach draws on more than 25 years of improving how businesses work, with roots in mechanical design and manufacturing. Those early experiences taught us to look beyond individual tools and tasks—to understand how the whole system fits together and how it serves the people using it.

Today, we help companies like Energy Werx, The Hambone Factory, and Harvesting Theta bring clarity to very different kinds of work. We begin by listening: what are people trying to accomplish, what gets in their way, and what would help them take the next step?

Then we design, build, and maintain systems around those needs. You own your business data. We provide the software and ongoing care that help the system stay useful as your business evolves.

What excites us is the possibility ahead: less time chasing information, more confidence in decisions, and a stronger foundation for new ideas. We build for the work you do today—and the opportunities you want to pursue tomorrow.

And we keep coming back to one principle:
If it’s worth doing, it’s worth measuring.

03 — DESIGNED BY FLOW BY LOGIC

Different worlds.
The same clear thinking.

Business operations. Bowling. Trading. Homes.
Recipes. Travel. Six different applications. One design philosophy.

BUSINESS OPERATIONS

Mo(mentum)

LESS BUSYWORK. MORE MOMENTUM.

A little Mo.
A lot more flow.

A business system shaped around your company.

Connect your people, processes, and information in one coherent flow—with tools that fit how you work and a Mo that feels like your own.

DESIGNED BY FLOW BY LOGIC
MO / BUSINESS OPERATIONS01
Mo’s friendly robot character with a glowing cyan smile The work. The people. The big picture.

A little more clarity.

LESS CHASING. MORE DOING.
BOWLING & COMMUNITY

The Hambone
Factory.

Bowling.Seriously organized.
Not-so-seriously presented.

Good organization leaves more room for a good time. A bowling project that brings sensible structure and a little personality to the game.

DESIGNED BY FLOW BY LOGIC Visit HBF
THE HAMBONE FACTORY02

Your
scores.
Your
way.

Hambone’s vintage cream and red pin sign with illuminated BOWL letters

A little logic.
A lot of character.

TRADING SYSTEMS

Harvesting
Theta

TERMINAL

A systematic approach
to trading.

A trading system refined over years of experience, centred on probability, and designed to keep emotion from driving the trade. Options, stock holdings, and cash flow, together in one clear workspace.

DESIGNED BY FLOW BY LOGIC Visit Harvesting Theta
HARVESTING THETA03
HT / WORKSPACE● SYSTEMATIC
YOUR TRADING WORKSPACEThe whole picture.
A clearer process.
01 / OPTIONSTrade activityPositions & results
02 / HOLDINGSYour portfolioStocks & ownership
03 / CASH FLOWStay connectedThe movement of money
01Structure.
02Discipline.
03Measure.
04Repeat.

Rational thinking.
Disciplined action.

APPLIED TO TRADING.
HOME KNOWLEDGE & EDUCATION

HouseIQ.

Understand your home.
Make more informed decisions.

A homeowner education website that connects the dots between comfort, energy, air quality, and the systems behind them. HouseIQ turns complex home topics into clear explanations, so people can ask better questions before deciding what to improve.

DESIGNED BY FLOW BY LOGIC Visit HouseIQ
HOUSEIQ / UNDERSTAND YOUR HOME04
HouseIQ’s illustrative home cutaway showing insulation, heating, cooling, and the connections between rooms and systems

Know more.
Choose better.

RECIPES & FAMILY STORIES

Toddies
Table.

The recipes that
feel like home.

A place to keep the family favourites, the handwritten notes, and the stories behind them.

Toddies Table brings recipes and memories together in a warm, playful recipe box—made for keeping, sharing, and passing down.

DESIGNED BY FLOW BY LOGICVisit Toddies Table
TODDIES TABLE / MADE FOR SHARING05
FROM THE FAMILY RECIPE BOXMom’s famous
lasagna

A little of this,
a little of that.

Always made with love. ♡
Grandma’s
lemon pie
A homemade pie in Toddies Table’s recipe scrapbook
Cook’s
notes ♡

Passed down
with love.

A PLACE AT THE TABLE. A TASTE OF HOME.
TRAVEL & WANDERLUST COMING SOON

Travel
Trunk

A little sunshine.
A lot of wanderlust.

A colourful first impression for an adventure still being packed.

Vintage postcards, playful illustration, and a well-travelled suitcase give Travel Trunk’s coming-soon page a world of character—before the journey even begins.

DESIGNED BY FLOW BY LOGICVisit Travel Trunk
TRAVEL TRUNK / GOOD TIMES AHEAD06
ONE WAY TO
somewhere good.FIRST CLASS DAYDREAMER
Travel Trunk’s illustrated pink Miami hotel, palm trees, ocean, and sunshine
Greetings from somewhere sunny ♡

Your next
great escape.

PACKED WITH POSSIBILITY.

04 — SERVICES & SYSTEM DESIGN

Make the pieces
work as a whole.

Practical thinking for businesses ready
to untangle how their work gets done.

01 / UNDERSTAND

Business &
process design

Map the real work. Find the friction, clarify ownership, and design a process people can actually follow.

02 / CONNECT

Information &
system architecture

Define where information belongs, how tools fit together, and how everyone stays on the same page.

03 / BUILD

Software &
workflow design

Translate clear thinking into useful tools and workflows that support the business as it evolves.

Start with the problem. Build toward clarity.

Every engagement begins with understanding your business and the people doing the work.

05 — LET’S CONNECT

Have a system
that could make
more sense?

Tell us what’s tangled.
Let’s find the flow.

Whether you’re capturing information manually or working around a system that doesn’t quite fit, we start with how you actually work.

Start a conversationhello@flowbylogic.com